about us
We built Refabric because we had seen both sides of fashion
One of us spent ten years at the helm of Vogue, in the front row of the world's most iconic shows, working with the designers, photographers, and editors who define how the world dresses.One of us spent years inside the supply chain, sourcing fabric, managing manufacturers, watching collections move from sketch to shipment across factories in three continents.One of us built the data systems that helped one of the world's largest e-commerce platforms understand what people want to buy, before they know it themselves.Together, we saw both the brilliance and the inefficiency — fashion is one of the most creative industries on earth, running on a production system that hasn't fundamentally changed in decades: slow, fragmented, and far more costly than it needs to be.We started Refabric in 2023 to change that.
What we built
Refabric is an end-to-end AI platform for fashion brands and their manufacturers. We combine real-time fashion data with a brand's own archives to help designers create smarter, on-brand styles, all digitally, with no physical samples needed. Approved designs convert automatically into factory-ready tech packs. And our AI photoshoot tools turn any product into professional, marketplace-ready imagery in minutes.The result is a connected workflow from trend research to final product photography:
80%+fewer physical samples
63%lower content production costs
14%increase in deadstock sell-through
Why we are different
Most tools in fashion technology solve one part of the problem. Refabric connects the entire workflow in a single platform, trained specifically on fashion over three years. Our proprietary Fashion Taxonomy covers fabrics, patterns, trims, silhouettes, construction details, color, and texture in a depth no general-purpose AI can replicate. And because our Data Flywheel learns from every client interaction, the platform gets smarter with every collection it helps create.We are not a general AI tool applied to fashion. We are a fashion intelligence platform, built from the ground up by people who know this industry from both sides.
What the industry says
Refabric has been recognized by some of the most respected names in fashion and technology.We are the only startup invited back to LVMH's La Maison des Startups for a second consecutive year. Business of Fashion named us among 17 global fashion AI startups to watch. Fast Company recognized us for Best Industry and Startup Collaboration. We were global finalists for the eBay Circular Fashion Fund, and winners of the Techxtile Challenge.
our industry partners
our vision
Making design smarter, production leaner, marketing faster — and waste a choice no brand needs to make. Refabric is headquartered in New Jersey, with offices in Paris and Istanbul.Our vision is to become the leading AI platform for fashion
our founding team
The people behind Refabric
Begüm Doğru ÖztekinCo-Founder & CEO
Begüm founded and ran a textile sourcing company before Refabric, working with manufacturers across Europe and the US. She knows the factory floor as well as the boardroom, and has spent her career finding smarter ways to connect design decisions with production outcomes.
Seda DomanicCo-Founder & Executive Chairperson
Seda spent ten years as the Founding Editor-in-Chief of Vogue Turkey. She went on to advise global fashion brands and e-commerce platforms. She also worked with the Istanbul Apparel Exporters Association on Fashion Week Istanbul and digital transformation. She brings deep knowledge of fashion's creative culture and its industrial reality — and a conviction that the two need to work together, not against each other.
Safiye Dinçtürk TurgutCo-Founder & CTO
Safiye built data systems at Trendyol, one of the world's fastest-growing e-commerce platforms. She leads Refabric's technology development with a focus on building tools that are precise, fashion-specific, and genuinely useful.Blog
October 6, 2026
Refabric Is SOC 2 Certified: What Enterprise-Grade Security Means for Fashion Teams
April 1, 2026
Creative vs Algorithm: How Fashion AI Is Transforming the Role of Designers and Marketers
March 31, 2026
Introducing Refabric’s Design Canvas: The Revolutionary Fashion AI Tool Transforming Creative Workflows
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